A content engine that compounds while you sleep.
Briefs, drafts, competitor scans, and performance recaps run as a team of agents on top of your messaging, brand voice, and past work, all version-controlled markdown you own.
Open source · self-hosted · bring your own AI
The status quo
Great marketing dies in coordination overhead
Briefs, drafts, and approvals scatter across Docs, Slack, and a dozen chat threads.
Every new hire re-learns brand voice from scratch because it lives in nobody's file.
Reporting is a manual scramble at the end of every month.
Your AI team
Onboard the team marketing actually needs
Each agent is a Markdown persona with a goal, skills, and a schedule. Edit the file, the agent updates. Delete it, it's gone. Every change is in git.
Content Strategist
PlanningTurns a goal into briefs and an editorial calendar tied to your topic clusters.
Writer
DraftingDrafts posts, emails, and landing copy in your brand voice from the knowledge base.
Competitor Scout
ResearchTracks competitor launches, pricing, and messaging, then files a digest you can act on.
Growth Analyst
ReportingPulls campaign numbers into a weekly recap with what to double down on.
Always-on
Work that runs on a schedule, not when someone remembers
Routines are scheduled prompts attached to an agent. Same agent, same shape, every time, 24/7, whether or not anyone's online.
Draft the week's content calendar from the quarter's goals.
Scan competitor sites and Reddit; file anything noteworthy.
Compile a performance recap with next-week recommendations.
Outcomes
more publish-ready drafts per week
of brand voice, on disk
manual monthly reports
Illustrative. Real benchmarks coming as teams report them.
Why Cabinet
The only one of these you actually own
Your work lives on disk
Everything is Markdown in a folder you own. Grep it, git it, back it up. No export, no lock-in, no vendor holding your knowledge hostage.
Bring your own AI
Cabinet routes to the model accounts you already pay for. No bundled inference marked up on top, no new AI vendor through procurement.
Self-hosted by default
Run it on your machine or your cloud. Your data never leaves your infrastructure: sovereignty first, with SSO and audit on the enterprise track.
Works with what marketing already uses
From the field
Illustrativemore publish-ready drafts per week
“Brand voice finally lives in a file instead of someone's head. New hires ship on-brand from day one, and the weekly recap writes itself.”
Head of Marketing · DevTools company
Hire your Marketing team. Keep your data.
Start free in minutes, or get a guided walkthrough. Begin from the cabinet:marketing-desk template.
Cabinet for every team